SOTC Travel, a leading omnichannel Travel and Tourism Company, announces its first franchise outlet in Bhubaneshwar, marking a significant milestone for the Company’s East India expansion. The outlet was inaugurated by Himanshu Sampat – Vice President Sales SOTC Travel.
Odisha: Emerging Strong Travel Market
Odisha is emerging as a strong travel market and is witnessing a strong demand led by Bhubaneswar and surrounding catchments. SOTC’s new franchise strategically situated in the city center, to serve both leisure and business segments.
End-to-End Travel Solutions
SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including: International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance, Visa Services, etc.
Bhubaneshwar/Odisha Travel Trends
Top Destinations
Domestic & Indian Subcontinent: Kashmir, Ladakh, Andaman, Sri Lanka, Bhutan, Chardham
International: Europe, Scandinavia, Australia, New Zealand, Japan, Singapore, Malaysia, Vietnam, Egypt, Antarctica.
New Emerging
Azerbaijan, Georgia
Strong Demand for Spiritual Journeys and Darshans
Ayodhya, Char Dham, Kumbh
Unique Preferences
High interest in experiential holidays such as the Northern Lights in Iceland and Russia.
Top Customer Segments
Multi-generational families, GenS, millennials, and Gen Z
Average Holiday Duration
3-5 days for domestic/short haul holidays
12-13 days for longer holidays
Rakesh Bawa’s Statement
Rakesh Bawa – Senior Vice President & Head – Holidays, SOTC Travel Limited said “Bhubaneswar is emerging as a high potential source market for our holiday business and has been strategically selected to help a wide consumer segment consisting of families, working professionals, millennials, GenZ, etc.
Over our 75 years as a company, we firmly believe that, ‘No one understands the Indian Traveler better than SOTC’. What is interesting is that customers even from regional India’s tier 2 and 3 markets are travelling beyond the traditional travel season and are leveraging every opportunity to travel. To address this growing demand, we have introduced a specially designed portfolios across group escorted tours and customized options. We extend a warm welcome to our customers, and look forward to plan their next holiday with us.”
