Hyatt unveiled the launch of the Grand Hyatt brand’s latest regional campaign, ‘Be More Grand’, a bold statement to inspire all guests to celebrate the extraordinary in every moment of life, whether big or small.
Pairing five distinguished personalities with five iconic Grand Hyatt hotels across the region, this campaign weaves together heartfelt narratives into short videos that capture the essence of the brand, from a precious journey shared between mother and daughter to moments of self-appreciation or celebrating the pursuit of life’s ambitions to the journey of planning your wedding. Each moment is luxuriously elevated by the Grand Hyatt brand’s unparalleled service, culinary excellence, and architectural awe, creating unforgettable memories for guests.
“Today’s travellers are seeking more than just a place to stay—they are on a quest to celebrate occasions, both big and small. Across the Grand Hyatt brand portfolio, we recognize this desire and provide the perfect backdrop so people can cherish every moment,” shared Carina Chorengel, Senior Vice President, Commercial, Hyatt.
Speaking on the campaign, Kadmbini Mittal, Regional Vice President, Commercial, India and Southwest Asia, Hyatt, added, “We recognize that life’s most significant moments, regardless of scale, warrant exceptional celebration. Our ‘Be More Grand’ campaign embodies this conviction. By harmonizing distinct personal narratives with our luxurious hospitality offerings, we aim to inspire guests to cherish every moment and render it truly unforgettable. From milestone events and weddings to intimate moments of self-reflection, Grand Hyatt is dedicated to elevating every occasion into a grand experience.”
Building on the recent launch of ‘Be More Here’, a global Hyatt campaign that inspires guests, members, and customers to be in the present, ‘Be More Grand’ captures the transformative power of travel and celebrates these meaningful moments across Grand Hyatt hotels in Asia Pacific.
Grand openings to continue the grand moments
In its efforts to celebrate life’s significant moments, the Grand Hyatt brand is delighted to unveil several exciting upcoming openings. Grand Hyatt Singapore commenced welcoming guests in July, following a multi-year transformation, unveiling a reimagined urban sanctuary and exciting culinary concepts. Grand Hyatt Kunming marked its debut in August, introducing the brand in the picturesque southern Yunnan province of China. This new property sets a benchmark of contemporary luxury and exceptional service. With these new openings, Grand Hyatt continues to elevate its legacy of luxury, offering exceptional experiences and unforgettable moments in vibrant destinations worldwide. Each property embodies the brand’s dedication to reimagining modern hospitality, setting a new standard in unique and inspiring environments.
