TATA Starbucks has announced the opening of its first metro store at the bustling Western Express Highway (WEH) metro station in Mumbai. Designed to cater to the dynamic lifestyles of consumers who are on the go, this first-of-a kind store in India for Starbucks offers a seamless and delightful experience, no matter when you stop by.
The WEH Store will bring ease and a ‘Third Place’ experience for commuters between work and home, offering opportunities for meaningful connections over handcrafted beverages prepared by passionate partners. Located at the Western Express Highway Metro Station, the store will feature a special grab-and-go counter for time-sensitive commuters. It will also offer comfortable dine-in options where customers can take a pitstop to savour delectable food and beverage offerings.
The menu will feature delectable food and beverage combinations such as the Picco Cappuccino, a Tall Cold Brew Back with a Classic Cinnamon Swirl, and Tall Cold Coffee with Butter Croissant at attractive price points starting at INR 285. In May 2023, TATA Starbucks expanded its menu with an exciting selection of Indian-inspired offerings. This includes regional favourites like South Indian Filter Coffee, Masala Chai, Elaichi Chai, and an array of indulgent milkshakes. Alongside these additions, the menu features bite-sized snacks and shareable food options inspired by a local and cultural taste.
Commenting on the launch of the store, Sushant Dash, CEO of TATA Starbucks, said, “At Starbucks, we are committed to delivering an exceptional coffee experience to consumers. We are delighted to introduce our first metro station store in India, which will meet our consumers at a place convenient to them through a diversified store format. The store aims to enhance the daily commute for busy travellers and provide a warm and welcoming environment where they can enjoy the signature Starbucks experience in a quick service format through our offerings.”
The company will also offer the Starbucks RewardsTM and Stars for Everyone loyalty programmes at the store to be a part of the extended Starbucks India community.
