Wagamama, a pan-Asian restaurant operator, announces partnership with Travel Food Services (TFS), India’s travel, food & retail company. The brand is set to enter India later this year in response to significant demand for the brand in the country.
Wagamama will initially open in Mumbai Airport’s International Terminal and further expand to other transport hubs across the country. Mumbai’s status as India’s financial hub, coupled with the airport’s connectivity across Europe, the Middle East, and Asia, makes it the ideal location to introduce Wagamama to new customers alongside travellers already familiar with the brand.
Wagamama is a hugely popular pan-Asian casual dining brand in the United Kingdom. Its success stems from its commitment to menu innovation, food quality, and consistency in taste. It is recognised worldwide for its iconic dishes, such as grilled chicken ramen, firecracker, and chicken katsu curry. It offers an evolving menu which caters to a range of dietary preferences; 50% of its menu consists of plant-based options.
The story began in 1992 when it first opened its doors in London’s Bloomsbury. Inspired by fast-paced Japanese ramen bars and a celebration of Asian food, Wagamama set out to create a unique way of eating: bringing fresh, nourishing flavours with customers sitting side by side on its iconic, egalitarian benches.
India is an attractive market for Wagamama, with a fast-growing economy. Its population is large and diverse and has a rising middle class with increasing disposable incomes and a desire to travel. The population is predominantly youth, which forms its core customer base.
Thomas Heier, CEO of Wagamama, commented, “We are delighted to enter India later this year through our partnership with Travel Food Services, bringing our pan-Asian cuisine to a market where we anticipate significant demand. We look forward to working closely with TFS to scale our presence across India as we expand into exciting markets worldwide.”
Varun Kapur, Executive Director of Travel Food Services, commented, “Wagamama is a highly regarded brand worldwide, and we are thrilled to introduce it to the travelling public in India. We look forward to welcoming customers to experience its offerings later this year.”
