Ruptub Solutions has appointed Anuj Chaurasia, a seasoned professional with over 15 years of experience in the hospitality industry, as the Senior Director and Head of Mid-Market Business. In his new role, Chaurasia will spearhead the company’s efforts to expand its presence in the mid-market segment through its in-house brand, ‘Medalio’, as well as the Park Inn & Suites by Radisson brand for which it is the master franchise partner of Radisson Hotel Group.
Ruptub Solutions is the parent company behind economy segment brands like Treebo and Itsy, with a portfolio currently comprising 870 hotels and 19,500 keys across 120 cities in India. In November 2022, Ruptub entered a master franchise agreement with Radisson Hotel Group to add 150 hotels under the ‘Park Inn & Suites by Radisson’ brand over the next 10 years. Tailor-made to capture the mid-market opportunity in tier two to tier five cities in India, the brand targets brownfield or conversion assets with 50-100 keys.
Prior to joining Ruptub Solutions, Chaurasia worked across Indian and international brands like Lemon Tree, Royal Orchid, Ramada by Wyndham, Taj, and Spree Hotels. His experience in the industry has spanned across operations and business development with a conscious focus on the mid-market segment. He has also worked at Ruptub Solutions in an earlier stint when he built and led the managed-property vertical for the company.
Commenting on his appointment, Chaurasia said, “I am thrilled to get the opportunity to come back to Ruptub Solutions to lead this high-potential business vertical. The mid-market segment is highly underpenetrated in India, especially in smaller cities. These cities will be the engines of growth for the country over the next 10 to 15 years. Ruptub Solutions, with its wide market presence, cutting-edge technology, and innovations in lean operating practices, is perfectly positioned to capture this opportunity.
Commenting on this development, the Co-founder and CEO of Ruptub Solutions, Sidharth Gupta said, “Anuj is a veteran of the industry and an old friend. We take pride in these ‘Ghar Wapsis’ where our ex-colleagues get drawn back to the culture and opportunity offered by the organization. Our mid-market foray is coinciding with an inflexion point in India’s consumption journey wherein the mid-market income segment is projected to represent 54% of the overall $6T consumption of the country. These travellers will look for affordable yet high-quality, aspirational brands of hotels to stay in. With our strong suite of brands, we will be well-positioned to benefit from this opportunity. We look forward to Anuj’s leadership as we build this vertical over the next few years.”
