ITC Hotels opens the third dining establishment of its ground breaking and pioneering brand in reinvented Southern Indian cuisine ‘Avartana’ at ITC Maratha, Mumbai. Already a huge success at ITC Grand Chola in the south, and ITC Royal Bengal in the east, the legacy of this signature culinary restaurant now takes the stage at ITC Maratha in the west. Shining brightly at Asia’s 50 Best Restaurants 2023, the iconic Avartana now enters the realm of Mumbai’s culinary horizon.
Anil Chadha, Chief Executive, ITC Hotels, says, “We are delighted to open the third Avartana at ITC Maratha, Mumbai. Just seven years young, Brand Avartana has carved a niche for itself, demonstrating the strength and prowess of Indian ingredients and culinary techniques to the world. We endeavour to share the reimagined renditions of Avartana with diners across various cities, crafting moments that resonate long after the dining experience. At Avartana, magical flavours meet 21st century global technology reinventing haute cuisine fine dining into an evolved art.”
ITC Hotels’ culinary expertise is an ode to the diversity of flavours and a commitment to delivering unmatched gastronomic experiences, setting the standards for cuisine excellence. A jewel in its crown, Avartana, stands as a distinguished icon, striking a harmonious balance between tradition and innovation exemplifying a one of a kind culinary experience showcasing Southern Indian culinary mosaics.
Diners are spoilt for choice with the seven-course Maya in its glorious mysticism, nine-course Bela that demonstrates the beauty of masterful works of art, eleven-course chef’s curation Jiaa promises to warm your very soul- Chefs Inspiration, thirteen-course Anika exquisitely curated with grace, and thirteen-course Tara offering iconic presentations from the coast.
With Tara predominantly offering seafood, the other menus showcase a star-studded cast of both vegetarian and non-vegetarian delights and the choice of customizations to include dietary restrictions and preferences.
Avartana surpasses gastronomic paradigms in a testament to the marriage of tradition and innovation. Its kitchens delve into the regions of Kerala with its treasured Ghee; the discerned Uthukuli Butter and Mango Ginger sourced from Andhra Pradesh; Sago and Jaggery from Chennai; Mochai Beans from Tamil Nadu; Tamarind from Telangana and more, deconstructed into captivating delicacies that leave your senses heightened and mind entranced.
The dining experience at Avartana extends to the crockery and cutlery as well. Rustic earthenware in earthy shades, bamboo holders, complement ornate steel cutlery and contemporary glassware. Avartana also features a Private Dining Room which can accommodate 10 guests with a choice of a bespoke meal, making it an enhanced experience in exclusivity and sophistication. The chandelier here is a beautiful rendition of the design of the cove of a quintessential house boat from the backwaters of Kerala.
Avartana is a luxurious, redefined culinary experience; where this edible canvas of illusion is featured in surprising avatars that form the core philosophy of this signature experience- a magical alternative representation of Southern culinary mosaics.
