Zwiesel Glas was able to convince the renowned jury for the third year in a row and received the award in the category ‘Excellent Brands – Interior & Living’.
Zwiesel Glas is consistently and successfully pushing ahead with the strategic expansion of its high quality brand business, which began with the brand relaunch in 2020, with the help of a two-brand strategy. And it is doing so convincingly that the company – after receiving several awards in the past years – was honoured this year with the German Brand Award as “Winner” in the “Excellent Brands – Interior & Living” category.
“The award is a confirmation of the path we took with Zwiesel Glas in 2020 and have been consistently pursuing ever since,” says owner Prof Dr Andreas Buske. Brand and product manager Lisa Müller accepted the certificate in person at the award ceremony on June 15th in Berlin’s Verti Music Hall.
The German Brand Award is presented by the independent and international institution “Rat für Formgebung” (German Design Council). The jury, which is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies, selected the best from around 1,200 entries from 19 countries.
Factors such as the design quality of the brand presence, the homogeneity of the brand experience and the economic success also played a decisive role in the judging process.
