Prepping for the summer season, Baskin Robbins has introduced two new product categories – Ice Cream Rocks and Ice Cream Pizzas. Ice Cream Rocks are bite-sized ice creams customized in two of BR’s popular flavours- Mississippi Mud and Cotton Candy. Ice Cream Pizzas are delectable Pizzas with a rich Belgian chocolate brownie base topped with Pralines and Cream or Cookies n Cream Ice cream. The company is also introducing Ice Cream Floats in fun flavours.
They have also brought in a new range that includes flavours such as Caramel Milk Cake, Blueberry and White Chocolate as well as Fruit Ninja.
For fruit lovers, the brand has launched fresh fruit cream sundaes. Keeping in mind its strong appeal amongst children, Baskin Robbins has also launched fairytale sundaes – The Mermaid sundae and The Unicorn sundae.
This year also marks the brand’s 30th year of spreading happiness to consumers in India. The brand has evolved from a single ice cream parlour to over 850 stores now spread across 239 cities in India and also across the SAARC region.
