‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a brand of ready-to-cook products, highlights that 76% women snack more than once a day while 74% men agree to do the same. This indicates a relatively 2% higher count of women snacking more than men. The report attempts to bring out such interesting insights about attitudes and perceptions of people when it comes to snacks and snacking.
An aspect that came up in this study was that of snacks and main course meal timings merging or overlapping. 67% of females & 64% of males confessed to indulging in anytime snacking. Recall or association of snacks with ‘meals’ is a very interesting finding of this study. 53% of females & 46% of males associates snacking with a mini meal.
Snacking is viewed as a mood uplifter by both genders, thereby highlighting the correlation of emotions to snacking. Throwing light on the food-mood connection of genders, the Godrej Yummiez report unveiled that 74% women snack more when they are happy, i.e. 4% more as compared to men (70%) and 60% women snack more when they are sad, i.e. 8% more as compared to men (52%).
