A recent survey of Hotel Managers in South Africa shows that they are optimistic about growth continuing after the World Cup. The survey has been done by Horwath HTL, the World’s largest firm of hotel consultants,
The survey, which is run on a quarterly basis, asked 86 hoteliers to forecast the likely market demand in their hotels for the next quarter, compared to the same period last year.
The information was then analysed on the basis of size, star rating and location to achieve the most balanced results.
Overall, 84% of participating Hotel Managers thought that average room rate would stay the same or increase (57% thought it would increase) and some 79% of these Hotel Managers thought that occupancy levels would stay the same or increase, (39% increase, 40% stay the same).
84% of respondents think that total revenue in their hotels will increase or stay the same.
Broken down by star rating, all four categories felt confident that average room rate would increase, with the 3 Star and 5-Star segments standing out as the most confident.
The majority of respondents from the 3 and 5 -star segments predicted a rise in occupancy with the majority of responses from both the 1-‐2 Star and 4 Star properties leaning towards occupancy levels either remaining static or falling.
