MakeMyTrip, India’s leading online travel booking service, has reported interesting trends in spiritual tourism over the last few weeks.
It has recorded a 97% growth in searches for spiritual destinations on its platform, in the last two years (CY 23 Vs CY 21).
The top 10 pilgrimage and spiritual destinations which have seen growth in searches (CY 23 Vs CY 21) are:
- Ayodhya – 585%
- Ujjain – 359%
- Badrinath – 343%
- Amarnath – 329%
- Kedarnath – 322%
- Mathura – 223%
- Dwarkadhish – 193%
- Shirdi – 181%
- Haridwar – 117%
- Bodh Gaya – 114%
As per the survey conducted by MakeMyTrip, on platform searches for Ayodhya from India increased by 1806% ever since the Ram Mandir inauguration announcement.
Peak search for Ayodhya recorded on Dec 30th, the day of the Ayodhya airport inauguration.
Heightened interest in Ayodhya being recorded from international destinations as well. Ayodhya being searched from across the globe, with the maximum search contribution coming from:
- USA: 22.5%
- Gulf: 22.2%
- Canada: 9.3%
- Nepal: 6.6%
- Australia: 6.1%
