Licensing Can Help, an upcoming initiative of License India is scheduled to be held on Friday, May 6, 2011 at Tivoli Daffodil Hotel at New Delhi. The event will be supported by International Licensing Industry Merchandisers’ Association (LIMA) with Bradford License India as the knowledge partner.
This conference is a platform to bring together marketers and brands of national and international level, from across the various industries to understand and comprehend ‘Licensing’ in multiple genres for product, promotion and brand. It promises to be an interesting content extravaganza, with world’s leading subject experts deliberating best practices for better, efficient and smarter licensing deliverables in Indian scenario towards uplifting the benchmark of Indian licensing realm.
The key highlights of the show will be emerging business and future trends in Brand Licensing, networking to strengthen relationships, interactive opportunity providing platform for exchange of ideas. The agenda will include:
Brand licensing: The gen Y marketing mantra
Brand licensing: A legal assessment
Economies of brand licensing – royalties, risk and commercial terms
Behind the scenes – defining and analysing a brand
Genres of licensing
The key note speakers who will be participating in the conference includes Martin Brochstein (SVP industry Relations & Information, LIMA, USA), Michelle Minieri (President, Bradford Licensing LLC, USA), Rob Ridder (Partner, Bradford Licensing LLC, USA), Jiby George (COO, Dream Theatre), Rahul Gambhir (Director- Licensing, Tommy Hilfiger), Ashish Kulkarni (CEO, Big Animation – A Reliance Big Entertainment Group Company), Deepa M Thomas ( Senior Manager – Pop Culture, E bay), Pankaj Sikka (Manager – Brand Licensing, Bioworld).
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