Lemon Tree Hotels Limited today announced the rebranding of its hotel in Whitefield, Bengaluru, from Keys Select by Lemon Tree Hotels, Whitefield, Bengaluru to Keys Prima by Lemon Tree Hotels, Whitefield, Bengaluru, a strategic upgrade aligned with the increasing sophistication of demand in the market.
Strategic Upgrade
The transition to the Keys Prima portfolio marks a calibrated move up the value chain, with enhanced design, more contemporary spaces, elevated service, and a stronger food & beverage and events proposition. The repositioning is aimed at capturing higher-yield business segments while strengthening the hotel’s appeal to premium corporate travellers and large-format MICE and social demand.
Location Advantage
Located in Whitefield, a key IT and commercial hub in Bengaluru, the hotel is surrounded by technology parks and corporate offices. The area continues to see steady demand from business travel, with some overlap into leisure and extended stays.
Hotel Overview and Facilities
The hotel has 222 rooms and suites, along with banquet and meeting facilities catering to corporate and MICE demand. It also includes dining outlets such as Keys Café and Unlock Bar, as well as a fitness centre and swimming pool.
Lemon Tree Hotels Leadership Perspective
Commenting on the rebranding, Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said, “The repositioning of our Whitefield hotel to Keys Prima is a strategic step aligned with the evolving demand dynamics of Bengaluru’s business landscape. As the market matures, we are seeing a clear shift towards more premium, experience-led stays within the midscale segment. This upgrade, driven by significant investment in the property and extensive renovations, has revitalized the hotel and delivers a refreshed, elevated stay experience for our guests. It also allows us to better align with emerging guest expectations, while unlocking higher value across corporate, MICE, and social segments. Bengaluru continues to be a key market for us, where we currently operate six hotels across key micro-markets. This networked presence enables us to cater to diverse demand segments, while offering scale and flexibility to our corporate partners.”
