ELIVAAS continues its steady expansion across Rajasthan’s culturally rich leisure landscape with the launch of its first property in Pushkar, ELIVAAS Tuscan Villa. With this addition, the brand’s portfolio in the state now stands at 60+ properties across Udaipur, Jaipur, Ranthambore, Pushkar, Alwar and Neemrana, under ELIVAAS, ELIVAAS Privé and Alaya Stays.
Strengthening Rajasthan portfolio
This new Pushkar address underscores ELIVAAS’s calibrated growth strategy in experience-led destinations. Rather than rapid scale, the brand has focused on measured expansion into markets with sustained demand for private villas, curated group stays, and destination celebrations. Over the past few years, ELIVAAS has steadily strengthened its presence in Rajasthan, building right density in key micro-markets while maintaining operational discipline.
Standardised service playbook
Every new launch is anchored by a standardized service playbook that governs housekeeping benchmarks, guest response systems, safety protocols and quality audits. At the same time, each stay is shaped around guest preferences and occasion-specific requirements, allowing personalisation to coexist with consistency.
Founder perspective on destination demand
“Rajasthan today represents one of our most strategically important regions, with 60+ operational properties across key leisure destinations. Our entry into Pushkar is backed by destination-level demand data rather than sentiment. The town has seen a steady rise in premium leisure travel over the past few years, particularly from Delhi NCR and Jaipur, with a clear shift towards private, high-quality villa stays. As we expand, our standardised operating playbook ensures service consistency across locations, while each villa continues to offer a curated and personalised experience. Beyond accommodation, we deliver end-to-end holiday experiences, from curated activities and local immersion to personalised service, ensuring every stay is seamless and memorable. Our focus remains on building depth within high-intent leisure markets rather than expanding indiscriminately across geographies,” said Ritwik Khare, Founder and CEO of ELIVAAS.
A new villa experience in Pushkar
The newly introduced ELIVAAS Tuscun Villa, a five-bedroom pet-friendly retreat with a private pool and landscaped lawn, complements Pushkar’s heritage setting with contemporary comfort.
