Tourism trade fair ITB Berlin 2026 opened on Tuesday in Berlin, the capital of Germany. On this occasion, the Rajasthan Tourism Department pavilion opened formally with ribbon cutting by Union Tourism Minister of India Gajendra Singh Shekhawat and Ambassador of India to Germany Ajit Vinayak Gupte.
Tourism officials welcome international delegates
Rajasthan Tourism Commissioner Rukmani Riar, Additional Director Pawan Kumar Jain and Joint Director Dr Puneeta Singh attended the ceremony. They welcomed international delegates, tour operators and visitors. The Rajasthan pavilion drew attention due to cultural grandeur, architectural style and new presentation.
Interaction with European tourism stakeholders
On the first day Commissioner Rukmani Riar held an interaction with European and German tourism stakeholders. She pointed out notable similarities between historic forts of Rajasthan and palaces of Germany in terms of architecture and heritage conservation. She said relations between Rajasthan and Germany do not remain limited to tourism. Both regions share traditions related to heritage protection, strategic construction style and cultural sensitivity.
Rajasthan heritage highlighted on global stage
In her address, she said that at first glance Rajasthan in India and Germany in Europe appear geographically different. One side shows vast desert while the other side shows forests and river valleys. Yet when historic forts and royal palaces appear before the viewer clear architectural similarity becomes visible. This participation by Rajasthan Tourism gave new momentum to the identity of the state in German and European markets.
Rajasthan to present tourism strengths during the event
During the coming days of ITB Berlin, Rajasthan will present its rich heritage, tradition of hospitality and sustainable tourism approach before the global platform through business meetings, cultural presentations and dialogue sessions.
