Marriott International, Inc. announced a stellar year in South Asia for 2025, signing a record of 102 deals, representing over 12,000 rooms, with India leading the growth momentum, accounting for 99 of total deals signed. Deals signed rose 143% year over year, and rooms signed increased 76%, marking the company’s strongest development year in the region.
The company reported double digit RevPAR growth in South Asia alongside record annual deal signings. RevPAR for the comparable portfolio rose 10 percent year over year, supported by higher ADR and continued demand across segments.
Leadership perspective on long term demand transformation
Rajeev Menon, President for Asia Pacific excluding China at Marriott International, said India could become the company’s third largest market globally within the next three to five years, supported by sustained growth in travel and hospitality demand.
He stated, “India and South Asia are entering a structurally different phase of growth. What we are witnessing is not cyclical uplift; it is long-term demand transformation. Rising domestic consumption, rapid infrastructure build-out and increasing owner confidence are reshaping the hospitality landscape. The South Asia region’s record signings in 2025 signal deep conviction in Marriott’s brands, our Marriott Bonvoy platform, and our ability to scale with purpose across every segment of the market.”
Gateway cities, leisure destinations and emerging hubs drive momentum
At the close of 2025, the brand has 219 open properties across South Asia with over 36,000 rooms, of which 204 properties are in India, underscoring the country’s central role in the region’s expansion strategy.
Growth in South Asia reflects both scale and diversification. Major metros such as Mumbai, Delhi NCR, Bengaluru, Hyderabad and Pune remained key contributors, while expansion accelerated in secondary hubs including Ahmedabad, Chennai, Kolkata, Coimbatore, Kochi or Trivandrum, Indore, Dehradun and Surat. Leisure destinations such as Goa, Jaipur, Udaipur, Rishikesh and Shimla also saw stronger momentum, indicating a broader and more diversified demand base across markets.
Brand’s development activity in South Asia remains strong, with a pipeline of 157 properties and more than 27,000 rooms across the region.
Disciplined development and balanced portfolio expansion
Conversions and portfolio agreements contributed significantly to expansion in South Asia, alongside new build developments across established and emerging markets. In 2025, 38 percent of rooms signed were in Tier I gateway cities. The brand mix included 13 percent luxury, 31 percent premium, and 55 percent select service and midscale segments. Large multi property portfolio deals accounted for 25 percent of rooms signed, while conversion deals represented nearly 50 percent of hotels signed during the year.
Portfolio agreements signed in 2025 will introduce projects across seven brands, including the debut of The Ritz Carlton Reserve in Sri Lanka, along with The Ritz Carlton, JW Marriott, Marriott Hotels and Resorts, Moxy Hotels, Courtyard by Marriott, and Fairfield by Marriott. These signings represent 2,488 rooms across markets such as Chennai, Thiruvananthapuram, Bengaluru, Varanasi, Pune, Gujarat and Navi Mumbai. The agreements indicate increasing owner preference for platform based partnerships and continued expansion across South Asia.
Milestone portfolio expansion and brand debuts
The opening of The Westin Jaipur Kant Kalwar Resort and Spa marked brand’s 200th property in India. In Nepal, The Soaltee Kathmandu joined The Autograph Collection, and Moxy Kathmandu opened in December 2025, introducing the lifestyle brand to the market.
They also launched Series by Marriott in India through a multi unit deal that converted 26 hotels in a single day, adding around 1,900 rooms to its portfolio. By year end 2025, Series by Marriott had 37 open properties, approximately 2,500 rooms, across 23 cities in India, operating as Fern Hotels and Resorts, Series by Marriott.
Looking ahead 2026 luxury and lifestyle momentum
Brand’s growth momentum across South Asia is set to be further strengthened in 2026 with plans to open over 50 hotels within the year including:
JW Marriott Ranthambore Resort & Spa
Le Méridien Dehradun Resort & Spa
New Delhi Marriott Marquis Aerocity
The St. Regis New Delhi Aerocity
Noor Mahal, Autograph Collection
Together, these developments reinforce brand’s commitment to delivering distinctive luxury and premium experiences, while meeting the evolving expectations of travellers across South Asia.
Deepening loyalty and creating value maximiser for Marriott Bonvoy members
This brand continues to expand the reach of Marriott Bonvoy across South Asia through partnerships that extend loyalty benefits beyond hotel stays. In August 2025, the company collaborated with Flipkart in India, allowing consumers to engage with Marriott Bonvoy through integrated travel rewards linked to everyday shopping.
Marriott has also entered a four year partnership with the International Cricket Council from 2026 to 2029 as its official accommodation partner, offering curated experiences and Marriott Bonvoy Moments to members.
Looking ahead, the company remains focused on expansion and strengthening brand presence in high growth markets. As of year end 2025, Marriott operates 219 properties across 19 brands in five countries in South Asia.
