Posted inDevelopment

Accor enters Vrindavan with Novotel

150-key hotel to bring global midscale hospitality to a major spiritual and cultural hub.

Cyrus Madan, Director Development, Accor India & South Asia_ Ranju Alex, CEO, Accor South Asia_ Shobhit Kumar Arora, Director, Girijas Retreat Private Limited
Cyrus Madan, Director Development, Accor India & South Asia_ Ranju Alex, CEO, Accor South Asia_ Shobhit Kumar Arora, Director, Girijas Retreat Private Limited

Accor announces the signing of Novotel Vrindavan, marking a significant step in the Group’s expansion across North India.

Project Overview

Scheduled to open in 2029, Novotel Vrindavan will be a 150-key new-build hotel spread across 6,222 square metres, offering a contemporary hospitality experience designed to support balance across work, personal life and family life, as part of the brand’s Longevity Everyday philosophy. Managed by Accor, the hotel is positioned to serve year-round demand driven by pilgrimage tourism, destination weddings, and large-format events.

Meetings, Events and Facilities

With an estimated total gross floor area of approximately 14,000 square metres, the hotel will feature a strong meetings and events offering, including a 1,000 square metre ballroom and multiple meeting rooms. Additional facilities will include an all-day dining restaurant, lobby lounge and bar, a specialty restaurant, fitness centre, spa facilities, and a swimming pool, creating a well-rounded environment for rest, movement and meaningful connection.

Leadership Commentary — Accor

Commenting on the signing, Ranju Alex, Chief Executive Officer, Accor South Asia, said: “Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. This signing marks an important milestone in Accor’s strategy to deepen our presence in high-growth destinations across India. Novotel Vrindavan will be thoughtfully developed to cater to the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure, and immersive experiences that celebrate the essence of the destination.”

Development Partner Perspective

The hotel is being developed by Girijas Retreat Private Limited. Shobhit Kumar Arora, Director, Girijas Retreat Private Limited, added: “We are honoured to partner with Accor to bring the Novotel brand to Vrindavan. As the destination continues to progress beyond pilgrimage into a tourism and events hub, Novotel Vrindavan will address the growing need for high-quality, professionally managed hospitality infrastructure. We believe Accor’s global expertise and strong brand standards will create a compelling offering for travellers and the local community alike.”