The Waffle Co. is set to enter an aggressive phase of expansion with plans to launch over 200 stores across the country by the first half of this year. Strengthening its presence across metro cities as well as emerging markets, the brand continues to build on its vision of making freshly prepared waffles and indulgent desserts accessible to a wider audience nationwide.
New outlet pipeline across key cities
As part of the expansion drive, The Waffle Co. has announced a robust pipeline of upcoming outlets across Muzaffarpur in Bihar, Chittorgarh, Vaishali in Ghaziabad, Assandh in Haryana, Hyderabad, Kishangarh, Wardha in Maharashtra, Meerut, Muzaffarnagar, Roorkee, Gangtok in Sikkim, and Sonipat.
Multiple new outlets planned across Mumbai neighbourhoods
In Mumbai, the brand is preparing to open multiple outlets across high-footfall neighbourhoods including Dadar, Ghatkopar, Goregaon, Kandivali, and Vikhroli East, further strengthening its footprint in the western market.
A scalable dessert QSR model focused on consistency and reach
Driven by a scalable business model and rising consumer demand for quick-service dessert concepts, The Waffle Co.’s strategy focuses on a strong mix of high-street locations, malls, and neighbourhood hubs. The brand’s emphasis on consistency, quality ingredients, and an evolving menu has helped it build strong resonance among young consumers, families, and dessert lovers.
Leadership quote on growth and Tier II–III expansion
Speaking on the expansion, Amar Preet Singh, Co-founder of The Waffle Co., said the brand’s growth has been driven by strong consumer demand, a scalable business model, and a deep understanding of evolving dessert preferences. He added that the brand aims to deepen its presence across established urban markets while also expanding into fast-growing Tier II and Tier III cities, with a continued focus on consistency, quality, and a brand experience that connects across age groups.
