ALIVAA Hotels & Resorts has finalised a strategic alliance with FLXHO Cyber One, Gurugram, expanding The Hoften brand’s presence to five key locations within the city. The move is designed to leverage Alivaa’s strong distribution network and accelerate sales performance in India’s leading corporate market.
With FLXHO Cyber One joining the portfolio, Alivaa adds a 68-room inventory at DLF Phase 3, further strengthening its Gurugram cluster and enhancing reach across high-demand corporate travel corridors.
The Hoften: engineered for commercial success
FLXHO Cyber One located on MG Road now joins The Hoften brand—built for corporate travellers who prioritise efficiency, convenience, and prime urban connectivity. The Hoften is designed to deliver a high-utility stay format that aligns with major corporate account requirements.
With this addition, Alivaa will now steer the sales strategy for a powerful Gurugram network comprising one flagship Alivaa property and five The Hoften locations, creating a stronger mid-market offering for business travellers.
Leadership quotes: driving sales outcomes and long-term value
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, stated that strengthening leadership in high-yield urban centres like Gurugram is central to ALIVAA’s growth vision. He added that the alliance marks the beginning of a long-term relationship with FLXHO, with plans to co-develop multiple future assets, while reinforcing ALIVAA’s position as a preferred partner for owners focused on performance-led sales outcomes.
Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business), noted that the FLXHO partnership is a calculated move to scale Alivaa’s sales capabilities in the mid-market segment. He added that this becomes the fifth Hoften property in Gurugram, helping the brand offer corporate clients a reliable, high-volume network that enables stronger conversion and consistent value delivery.
Harpreet Chatwal, who facilitated the alliance, shared that the collaboration is built around commercial excellence. He added that integrating FLXHO’s high-quality asset into Alivaa’s aggressive sales engine creates a stronger hospitality network that can serve corporate demand better while improving occupancy and market share for both brands.
Nipun Bhandari, Founder of FLXHO, stated that the brand is excited to align with Alivaa and believes Alivaa’s distribution strength and market reach will unlock the full commercial potential of FLXHO Cyber One, delivering stronger returns and enhanced market presence.
Sidharth Aggarwal, COO of FLXHO, shared that FLXHO was created to provide living that adapts to the modern professional. He added that partnering with Alivaa connects the property to a strong sales engine and deep distribution network, ensuring FLXHO Cyber One reaches its commercial potential while raising the bar for flexible stays.
