Blenders Pride has announced the launch of the Blenders Pride Zenith Black Edition—a limited-edition expression that brings together a striking black aesthetic and the brand’s iconic blend to create a truly distinctive experience.
A design language rooted in luxury and rarity
Encased in a dramatic black design, the Zenith Black Edition signifies elevated luxury and distinction. Crafted for discerning whisky connoisseurs—described as “the One in a Million”—this release is limited to just one million bottles, reinforcing its rarity and collectable appeal.
Black as an attitude, not just a colour
In the world of luxury, black represents more than a colour; it is an attitude and a statement of sophistication and power. Long associated with Blenders Pride, black now takes centre stage in an innovative design expression that redefines the codes of premium whisky. The Zenith Black Edition is not merely a new packaging format—it is a bold articulation of style for individuals who don’t follow trends, but set them.
A refined evolution of the Blenders Pride legacy
Commenting on the launch, Debashree Dasgupta, CMO, Pernod Ricard India, said:
“Blenders Pride continues to redefine the benchmarks of premium whisky in India. The launch of the Zenith Black Edition marks the brand’s most refined expression yet—an evolution that translates its enduring legacy into a bold new design language. This year, Blenders Pride brings its core values to life through an aesthetic that celebrates aspiration, distinction, and craftsmanship. Limited to one million bottles, the Zenith Black Edition is created for individuals who don’t merely admire excellence, they embody it.”
