Loca Loka, co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati and composer Anirudh Ravichander, makes an entry into India’s booming premium spirits market, ushering in a new era for agave aficionados. The brand, which debuted internationally in late 2024 in the US and Southeast Asia has since expanded distribution across multiple markets, will introduce its Blanco and Reposado variants to Indian audiences.
Imagined in India, Crafted in Jalisco
Loca Loka was imagined in India and authentically produced in Jalisco, marrying Mexican distillation heritage with Indian creative sensibilities, hence its name: Loca (Spanish for “crazy”) meets Loka (Sanskrit for “world”).
Since launch, the brand has earned serious shelf credibility, including medals at prestigious international competitions, and has been steadily building a premium foothold in duty-free and key export markets as part of their international strategy designed to build global equity before local release. The India debut signals a targeted push into urban, experience-led retail and on-trade channels across the country.
A Launch That Became the Talk of the Town
The launch was the talk of the town as the brand hosted an exclusive, invite-only tasting and conversation where the three founders explored the nuances of the tequila. Guests were treated to curated serves that spotlighted Blanco’s bright agave-driven notes and Reposado’s oak-kissed complexity, designed both for sipping neat and for premium cocktails that reflect India’s evolving bar culture. This was followed by a later crescendo at a sit down dinner in Delhi and an experiential party in Mumbai that translated Loca Loka’s vibrant aesthetics into sound, light and interactive design, created in collaboration with leading technologists and mixologists that made it a symphony of spirit and soul.
Loca Loka Blanco and Reposado, that picked up medals at the San Francisco World Spirits Competition 2025, New York International Spirits Competition, Miami World Spirits Competition and WSWA Wine & Spirits Tasting Competition in Denver, will first appear in Delhi, Mumbai, Bengaluru, Hyderabad, along with key airport duty-free stores, leveraging India’s rapidly growing tequila segment now projected to exceed $76 million in 2025.
Founders’ Vision and Craft Philosophy
“Loca Loka is a business built on craft and clarity that ranges from sustainable agave sourcing to barrel strategy and global placement. India is a market that’s shifting to premium, and our rollout is designed to meet that shift with measured distribution and trade partnerships that respect the category,” says Sree Harsha Vadlamudi, co-founder and CEO.
Rana Daggubati, co-founder also added, “Storytelling is the spine of this brand because it’s not just a bottle, it’s a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm. The launch will be a narrative in motion.”
“The first sip tells you what careful distillation and intelligent maturation can do. Our Blanco and Reposado are crafted to deliver clear agave expression with layered subtleties making them bottles that perform both on the rocks and in signature cocktails. And here’s a little secret: the yeasts actually ferment better with music. This time, they worked to a playlist of my own tracks. Let’s just say the tasting notes might hit a few unexpected high notes” said Anirudh Ravichander, co-founder.
Crafted in Jalisco: A Legacy of Precision
Born in the highlands of Jalisco, Mexico, and crafted under the expertise of third-generation distiller Willy Bañuelos Ramírez, Head of Production at the Jalisco distillery, Loca Loka carries forward a legacy of precision and pride.
Joining the founders at the India launch, Willy added “Bringing Loca Loka to India feels like the most natural next chapter in our journey. India has an instinctive appreciation for craftsmanship, purity, and flavour, qualities at the heart of our 100% agave tequila. Watching Indian consumers explore tequila with such curiosity and confidence is exciting for us as distillers. With Loca Loka, we’re creating a new conversation between Mexico’s agave heritage and India’s evolving, adventurous palate. This launch is a cultural crossover we’re proud to pour.”
Future Rollout and Market Strategy
Loca Loka’s India entry will be supported by targeted B2B partnerships across premium bars, hotels and duty-free retail, along with a series of curated tastings and city activations through 2026. The launch programming underscores the brand’s positioning as a premium, culturally fluent tequila that prizes craft, provenance and a high-energy lifestyle proposition.
