Globus Spirits Limited today announced the launch of TERAI India Craft Vodka, the world’s first vodka filtered using amethyst crystals. With this innovation, the company reinforces its commitment to redefining premium spirits in India by combining pioneering techniques with world-class craftsmanship.
From Grain to Glass: Craftsmanship at TERAI Distillery
This delightful handmade vodka has been cultivated from grain to glass at the TERAI distillery in Behror, Rajasthan. Made using locally sourced rice and bespoke production methods, it creates a bright distillate, uniquely finished by filtering through amethyst crystals for a smooth and playful vodka. This exclusive process sets a new benchmark for the premium vodka category and offers consumers a truly elevated drinking experience.
Leadership Perspective
Speaking on the launch, Shekhar Swarup, Joint Managing Director, Globus Spirits, said: “At Globus Spirits, our vision is to create world-class products that blend Indian tradition with global innovation. TERAI India Craft Vodka, with its unique amethyst crystal refinement, is a first for the world and a bold step in our premiumization journey. We are confident it will resonate strongly with discerning urban consumers who seek authenticity, craftsmanship, and distinction in their spirits.”
