Longitude 77 successfully launched in Karnataka, captivating Bengaluru’s discerning connoisseurs with its rich blend of Indian craftsmanship and global expertise. The award-winning Indian single malt marked a significant milestone in its strategic expansion across India.
The launch was celebrated through an exclusive event at Jamavar, The Leela Palace, Bengaluru, offering guests an unparalleled experience of authentic contemporary Indian luxury.
Global recognition for excellence
Globally recognized for its exceptional quality, Longitude 77 has earned prestigious accolades, including Gold at the London Spirits Competition, The Global Spirit Masters by The Spirits Business and Monde Selection along with a Bronze at The International Wine & Spirits Competition. These awards reflect the brand’s unwavering commitment to excellence and its growing stature among the world’s finest whiskies.
At the heart of Longitude 77 is a legacy of extraordinary craftsmanship. Brought to life by the master whisky makers behind iconic global names like Chivas, Glenlivet, and Jameson, Longitude 77 draws from over two centuries of whisky-making heritage, infusing generations of expertise, innovation, and artistry into every single bottle.
Craftsmanship rooted in India’s terroir
Mahesh Patil, Master Blender of Longitude 77, expressed, “Crafting Longitude 77 has been a journey of passion and precision, drawing upon centuries of distilling expertise while celebrating India’s unique terroir. Each batch represents our commitment to creating a world-class single malt that truly captures the essence of India. The cool, dry climate of Dindori Nashik, combined with our meticulous double maturation process in American Bourbon barrels and wine casks, creates the distinctive smoothness and complexity that defines Longitude 77.”
An evening of flavours and experiences
The evening at Jamavar showcased Karnataka’s diverse flavours, reimagined through contemporary, innovative presentations. The event culminated in an exclusive Longitude 77 tasting experience, celebrating the unique terroir of the region.
The launch is a part of Longitude 77’s carefully planned expansion strategy across India, focusing on markets with strong potential for premium whisky consumption. Bengaluru, with its cosmopolitan outlook and evolving palate, presents an ideal setting for the brand to engage with consumers who seek quality, heritage, and exceptional taste.
