Shangri-La Group has unveiled its latest campaign, Eat Play Love, inviting travellers to embark on a soulful journey of self-discovery, indulgence, and connection. Designed to reimagine the art of travel, the campaign offers curated signature experiences across Shangri-La properties in the Middle East, Europe, India, and the Americas.
Signature Experiences Across Destinations
From chef-led culinary journeys and wellness retreats to family escapes and romantic getaways, Eat Play Love offers travellers a fresh way to wander, savour, and fall in love with life all over again.
Solo Journeys
A rising trend, with Virtuoso reporting that 71% of solo travellers are women. Shangri-La caters to this growing tribe through immersive self-reflective experiences, such as a private Lutyens’ Delhi guided tour with a personalised copy of Eat, Pray, Love awaiting guests on return, a soulful wellness retreat in Dubai, and a chef-led culinary expedition through Toronto’s St. Lawrence Market.
Family Escapes
Dive into local culture with hopper-making workshops in Colombo, snorkelling with sea turtles in Oman, and an e-bike coastal market discovery in Mauritius — moments designed to help families disconnect from routines and reconnect with each other.
Romantic Getaways
Celebrate love with experiences like a sunset dinner on a Bosphorus terrace in Istanbul, a walking tour of London’s hidden gems, and a rebalancing couple’s massage in Paris.
More Than Just a Stay
With Eat Play Love, Shangri-La offers travellers more than just a stay — it’s a curated journey of discovery where each experience is thoughtfully designed to awaken joy, curiosity, and connection.
