Setting higher standards

 InterContinental Marine Drive has launched the PURE Room Concept for the business and leisure travellers. This is an environment that spells innovation and health. “We realise the importance of providing fresh air and an allergen-free ambience to guests. These rooms reinforce our commitment to making each and every one of our guests comfortable, and ensuring a healthy, memorable stay,” says Romil Ratra, GM, InterContinental Marine Drive.
A PURE room is a room that has been put through a 7-step process to remove 94-99 per cent irritants from the air that takes a standard guest room and turns it into an “allergy friendly” room by reducing the impact of potential irritants to the guests – like mould, dust mites, yeast, bacteria, pollen, viruses and fungi. It does so by significantly improving the air quality in the guest room which is beneficial for every guest, not just allergy sufferers. While all rooms in the hotel follow strict protocol for cleanliness, PURE takes it one step further for those with heightened sensitivities.