The Mercure brand is launching its BOT, an up-to-the-minute instant messaging solution available on Facebook and Messenger. This handy tool will enable travellers and neighbourhood residents alike to discover ‘Local Stories’ that surround them, using geolocation and allowing themselves to be guided. Mercure maintains that this interactive BOT will provide users with a new look at each city by sharing the secrets known only to locals.
Mercure will use the BOT to offer its customers the possibility of getting to know the city they are visiting by taking them off the beaten track and offering anecdotes grouped under the heading ‘Local Stories’. All users need to do is geolocate and ask the BOT what is worth a look nearby, and then let themselves be guided through the conversation.The BOT is also aimed at local communities wishing to rediscover their city or neighbourhood. Inspired by the finds prompted by this virtual travel companion, users in turn can share their own recommendations, thereby enriching the experience for others.
Designed by BETC, the Mercure BOT is available from the dedicated Facebook page, Mercure the Bot, on Messenger and will be soon relayed through Mercure’s Facebook page
