Marketing Person of the Year (Winner – Upscale to Mid Market) Imran Ahmad, Director- E-commerce, The Lemon Tree Hotel Company

As director-ecommerce, Imran Ahmad’s constant efforts saw a substantial growth in the brand’s FIT movement on weekends helping it acquire new customers for entire lifecycles.Without spending any money upfront he cracked a deal for full page coverage worth INR 54 lakh in a national daily picking up around 5,000 room nights. He also promoted the staycation concept to bridge occupancy drop during weekends, and called them ‘Weekend Sale’ while marketing it to end-consumers