Saadhvi Mehra adopted an integrated marketing and communications approach to build a strong brand affinity and highly engaged social media ollowing for the Sheraton Grand Bangalore Hotel at Brigade Gateway. Her efforts to promote over 50 F&B promotions in the year resulted in 26 percent growth in F&B revenue and an average sale of 127 covers daily.A social media action team was put in place and representatives from all departments ensured active engagement on online forums with rich and relevant content. The team constantly drives TripAdvisor and website reviews and ratings ensuring Sheraton Grand Bangalore Hotel remains on top across channels
Marketing Person of the Year (Winner – Luxury to Upper Upscale) Saadhvi Mehra, Asst. Director Marketing Communications, Sheraton Grand Bangalore Hotel at Brigade Gateway
(NULL)
SHARE
