Svami, a non-alcoholic beverage brand, has teamed with Amazon Prime Video’s football series on the legendary player, Diego Maradona. It has launched a Limited-Edition bottle for 2 Cal Cola in honour of Maradona’s No. 10 jersey. The partnership also commemorates Maradona’s birth anniversary, as the series premiered on the same day. The series premiered exclusively on Amazon Prime Video on October 29, 2021, across 240 countries and territories.
This is a partnership in which Svami’s varied selection of beverages and mixers, especially the new limited edition 2 Cal Cola, is showcased as the ideal refreshment choice while watching the new series. Through this collaboration, the brands aim to reach out to a larger football fanbase across the various metros of India.
Svami has an exclusive retail tie up with Foodhall pan- India and engagement on social media by involving the Maradona fan base has been on the cards. The brand will also run a digital ad to announce this partnership.
Aneesh Bhasin, Cofounder at Svami added, “Svami always has a different taste when it comes to collaborations. When we got to know that Maradona: Blessed dream was going to be launched on Amazon Prime Video, it was a no-brainer for us to onboard and thereby engage our football fan base via this collaboration. The launch of 2 Cal Cola Limited Edition, is our way of paying a tribute and celebrating the No 10 associated with this legend.”
Svami’s comprehensive portfolio of drinks ranges from products like tonics to non-alcoholic rum and cola has become the leading choice for bars, restaurants and retail outlets in over 40 cities in India, Singapore and Hong Kong.
