Radiohead Brands, makers of Jimmy’s non-alcoholic mixers company introduced Espresso Martini in collaboration with homegrown coffee brand Sleepy Owl. Crafted at the Jimmy’s Cocktail Labs, the Espresso Martini mixer is a mélange of two of India’s homegrown brands in their respective categories; coffee brand Sleepy Owl and cocktail mixer brand Jimmy’s.
Commenting on the launch, Ankur Bhatia, Founder and CEO of Radiohead Brands, said, “At Jimmy’s Cocktail Labs, we are always looking to bring new and exciting ways for consumers to enjoy their spirits. For Jimmy’s, Sleepy Owl was a natural fit to collaborate with given the way both brands have transformed their respective categories. Both our teams have been jointly working on this product for some time and we are excited to finally launch an Espresso Martini mixer, crafted with the punch of espresso coffee infused with a balanced complexity of flavours that Jimmy’s is now known for.”
Jimmy’s Espresso Martini, while best enjoyed on ice mixed with vodka or gin is a companion to a variety of spirits and can even catch a punch as a refreshing chilled beverage.
Commenting on the partnership, Arman Sood, Co-Founder Sleepy Owl, said, “The sweet irony is that the idea for this collaboration was churned over a couple of Martinis. With the resurgence of this cult classic, we thought it’s the best time for the two brands to come together and co-create a product that will get the ‘Caffeinated Cocktail Enthusiasts’ bouncing off the walls.”
The Espresso Martini is the ninth cocktail mixer from Jimmy’s, which last launched The New Old Fashioned in August. The limited release variant will be launched for Coffee Lovers in specially designed Cocktail Packs, which will include 2 bottles of Espresso Martini and a coupe glass at INR 799, available exclusively on the brand’s site.
Sleepy Owl is a homegrown Indian coffee brand, founded by three friends- Ajai Thandi, Ashwajeet Singh and Arman Sood. With a vast product portfolio, the brand aims to disrupt the at-home coffee industry in India and give its patrons the best quality coffee in the most convenient format.
Jimmy’s founded by Ankur Bhatia and Nitin Bhardwaj, was conceived to bring a craft cocktail experience to consumers’ homes at a convenient and affordable price point.
