‘Nourish’, a food products company under the aegis of BL Agro, introduced ‘Cornflakes’ to its breakfast cereals product range. These will be available in three flavors – Kesar Pista, Rose Almond, and Classic. The products are available on company’s ecommerce platform in 250 grams packaging, priced at INR 90 for the Classic flavour and INR 135 for Kesar Pista and Rose Almond.
Adding to its range of flours, pulses, rice, oil, ghee, dry fruits, spices and ready-to-cook products, the newly launched ‘Cornflakes’ are enriched with vitamins and are cholesterol-free with no added sugar. This makes it a healthier breakfast option for the HoReCa sector. Endorsed by Shilpa Shetty, the product is packaged to ensure maximum nutrient retention.
Talking about the product expansion, Ashish Khandelwal, MD of BL Agro said that in today’s fast paced world, a healthy breakfast is an essential fuel for the day. “The breakfast cereal market of India has been on the upward growth trend over the years, especially in the case of Tier 1 cities. Moreover, with the on-going pandemic, major shifts have been witnessed in customer behaviour with their increased preference for healthier ready to cook food options.” He added. With our new range of cornflakes, we intend to deliver a healthy, tasty, and easy to make breakfast option,” he noted.
Further commenting to the portfolio expansion, Richa Khandelwal, Brand Spokesperson, BL Agro stated, “The pandemic has led the discerning consumer to be mindful of the significance of healthy eating choices and Nourish’s newly launched ‘Cornflakes’ caters to this need. Whether one is looking for a high-fiber cereal or simply wants to enjoy a nutty fruity taste, the range of cornflakes offers something for everyone without compromising on nutrition”.
