Healthcare brand, Possible, has roped in Sania Mirza as its brand ambassador as it readies to unveil its signature breakfast and snack box collection. The company aims to make Indians more nutrition-literate, with customised health supervision, personal coaches and healthy diets. It will teach them the psychology of food and nutrition to help them maintain healthier lifestyles.
This ties in well with the life philosophy of professional tennis player Sania Mirza, who believes in a balanced approach to healthy living. She said, “As an athlete, eating healthy is very important to me. However, like everyone else, a snack’s taste and versatility are equally important for me. Hence, I have associated with Possible, and we have created two signature collections for snacks and breakfast.”
Megha More, Co-Founder and COO of Possible stated that this partnership is a conscious step towards the company’s mission to help individuals live a disease-free life using food as medium. The brand recently raised INR 5 crore from Aishwarya Rai Bachchan, as part of its larger funding round. It is expanding its product base as well as geographical reach.
