This International Day of Happiness (March 20th), ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a well-known brand of frozen ready-to-cook products, reveals that 72% Indians confessed to snacking more when they are happy, highlighting how snacking is perceived as a mood uplifter.
North, West and South India showed near similar levels of emotions scoring 72%, 67% and 74% respectively. The above findings get even more corroborated when looked across cities.
Amongst cities, people from Delhi, Chennai, Hyderabad, and Kolkata, snack more when they are happy with Delhi topping the list at 81%, followed by Chennai and Hyderabad at 77% each, and Kolkata at 75%. Besides, the average for Mumbai stood at 68%, and the average for Ahmedabad residents opting for snacks when happy is 67%. This is followed by Pune and Bengaluru at 66 % each, Lucknow at 62%, and Jaipur at 61%.
Another aspect that came up in the report was the food-mood connection in both genders, revealing that 74% women and 70% men snack more when they are happy.
Note: Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.
