United Hospitality Management (UHM) has officially entered the Indian market with the acquisition of Rosastays. This move marks a major milestone in UHM’s global expansion and establishes a strong on-ground presence with 17 operational boutique properties across Goa, Kasauli, Nainital, Pushkar, Shimla and other key leisure destinations. Select Rosastays assets will be rebranded under the UHM umbrella between Q4 2025 and Q1 2026.
With a development pipeline of over 700 keys — including projects with IHG Hotels & Resorts under the Garner brand — UHM’s entry reinforces its long-term commitment to South Asia’s rapidly expanding hospitality sector.
Leadership and vision for India
Klaus Assmann, COO, United Hospitality Management – Middle East, India & Southeast Asia, said: “India is among the world’s most dynamic hospitality markets. Our expansion here is a long-term investment in a region of immense potential. With Deepika’s leadership and our proven global framework, we’re set to create hospitality experiences that combine operational excellence with cultural authenticity, delivering true value for owners and investors.”
A visionary entrepreneur and respected hospitality leader, Deepika Arora brings over 20 years of experience across global hotel brands. As Managing Director, United Hospitality Management – India, she will lead the company’s mission to build a differentiated, owner-focused hospitality platform in India.
Deepika added: “India is entering a transformative phase in travel and hospitality — one that values authenticity, design, and differentiated guest experiences. UHM’s entry will bring global systems, a strong owner-centric philosophy, and operational expertise that will accelerate growth for our partners.”
Rosastays also supports Dusit Hotels & Resorts in the Indian Subcontinent under Deepika’s leadership, further strengthening strategic synergies.
UHM’s global footprint and expertise
With over 30 years of luxury hospitality experience, UHM manages a diverse global portfolio across Europe and the Middle East, including:
- Hyatt Regency Lisbon
- Sheraton Cascais Resort
- Pine Cliffs Resort, Algarve – a Luxury Collection Resort
- Yotel Porto
- Th8 Palm Dubai Beach Resort – a Vignette Collection by IHG
- Wyndham Residences The Palm
- Movenpick JLT
- VOCO Bonnington JLT
- The Creekside Hotel, Dubai
- Arabella Beach Hotel Kuwait – Vignette Collection by IHG
- Riva Beach Club, Palm Jumeirah Dubai
- Bespoke Holiday Homes & Residences in the UAE
Beyond hotel management, UHM operates 60+ dining venues, and offers signature wellness platforms such as Serenity – The Art of Wellbeing, Pure by Serenity, and the Active by Serenity gym brand.
A “glocal” operating philosophy
UHM’s blend of global expertise with local market intelligence has made it a trusted partner to leading hospitality brands including Marriott, Accor, Wyndham, Hyatt, Yotel and IHG. Its India entry reinforces this approach, driven by strong leadership, owner-focused systems and a long-term strategic vision.
