47% of experts believe that traditional snacks like chakli, bhakarwadi, sev, and others made by home chefs will gain popularity
As the auspicious festival of Ganesh Chaturthi approaches, India gears up to feast on some delicacies that have gained worldwide claim. Godrej Food Trends Report 2023 has mentioned some findings by the culinary experts and chefs about the new trends in traditional snacks and sweets space as consumers today prefer foods that are traditional and tasty yet healthy and convenient.
The Godrej Foods Trends Report for the year 2023 served as a gathering point for an assembly of more than 350+ thought leaders, encompassing celebrity chefs, home chefs, professional culinary experts, food bloggers, healthcare professionals, members of the media, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and various other experts.
Traditional snacks – 47% of experts believe that traditional snacks like Chakli, Bhakarwadi, Sev, and others made by home chefs will gain popularity.
Hyper-regional sweets – Health and lifestyle being a concern, 99% of food experts believe that special diet versions of traditional mithai will be in demand and drive innovation in the segment. Moreover, 75% of the panel believes that there is a rising interest in the hyper-regional sweet offerings.
Demand for regional cooking mediums – With the increased demand for hyper-regional cuisines, 71% of the food panel has observed that consumers will opt for traditional desi oils over imported options for Indian cooking. Whereas 50% of the experts predict that gourmet premium ghee varieties will see a rise in demand.
Convenient food with a health-conscious approach – There has been a shift in India’s approach to festivities, with a significant emphasis on health and well-being even during celebratory occasions, 60% of the panel predicts that diet and health-enhancing gadgets like steamers and air-fryers will be in demand this year.
Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the annual Godrej Food Trends Report, adds, “Festive season in India is a tribute to our cherished Indian heritage and culture, and offers an opportunity to indulge in snacks and confections, both the traditional and the bold new offerings. It’s beautiful, how in India, the timeless flavors of the past seamlessly blend with contemporary creativity. With Ganesh Chaturthi around the corner, it’s a fabulous time to savour the fusion of nostalgia and innovation in the culinary offerings we have.”
