Posted inOperations

Thomas Cook India and SOTC join hands with Cinnamon Life at City of Dreams to boost Indian leisure and MICE travel

Strategic MoU aims to drive Indian leisure, business and MICE travel to Sri Lanka’s largest integrated resort.

Thomas Cook (India) Limited have signed a Memorandum of Understanding (MoU) with Cinnamon Life at City of Dreams Sri Lanka, South Asia’s first and largest integrated resort. This collaboration brings together Thomas Cook India and SOTC’s market leadership and travel expertise with Cinnamon Life at City of Dreams’ one-of-a-kind integrated hospitality, lifestyle, dining, retail, entertainment and event ecosystem.

Signing of the Memorandum of Understanding

The Memorandum of Understanding was signed by Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited; SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel; and Mr. Hishan Singhawansa, CEO, Cinnamon Hotels & Resorts.

Focus on leisure, MICE and business-bleisure segments

This strategic partnership intends to capitalise on Thomas Cook India and SOTC Travel’s powerful leisure, MICE and Business-Bleisure segments in a multi-pronged initiative that focuses on product development, knowledge and training, integrated marcom and consumer activations—to build top-of-mind visibility and drive visitations to Cinnamon Life at City of Dreams in Sri Lanka.

Thomas Cook India’s perspective

Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited said, “Through our strategic partnership with Cinnamon Life at City of Dreams Sri Lanka, we are excited to co-create a compelling portfolio around one of South Asia’s most distinctive new hospitality destinations. Cinnamon Life brings together contemporary accommodation, a diverse culinary landscape, premium retail, entertainment, event and wellness facilities—offering Indian travellers a truly all-in-one experience within an integrated setting. Supported by our strategic omnichannel model, goldmine of consumers and deep market expertise, this partnership enables us to curate differentiated offerings across our segments. Together, we aim to unlock the significant India market potential for Cinnamon Life at City of Dreams and deliver elevated, seamless experiences for our customers.”

SOTC Travel’s view on the partnership

SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel said, “We are delighted to partner with Cinnamon Life at City of Dreams Sri Lanka, a landmark property that aligns strongly with the evolving expectations of today’s Indian traveller. With luxury stays, curated dining and nightlife, premium lifestyle zones and state-of-the-art venues, Cinnamon Life offers a comprehensive proposition for India’s leisure, business and MICE travellers alike. Via our partnership, we aim to co-create innovative and differentiated products and go-to-market with a comprehensive marketing strategy—to build awareness and drive visitations for Cinnamon Life at City of Dreams across India’s metros as well as Tier 2 and Tier 3 markets.”

Cinnamon Hotels & Resorts on tapping the India market

Hishan Singhawansa, CEO, Cinnamon Hotels & Resorts said, “Cinnamon Life at City of Dreams Sri Lanka marks a transformative moment for the country’s tourism landscape, bringing together world-class hospitality, lifestyle, entertainment, and MICE within a single integrated destination. India is a key growth market for us, and our strategic partnership with Thomas Cook India and SOTC Travel enables us to tap into their strong distribution, deep consumer insight, and market leadership. Together, we aim to co-create differentiated, experience-led travel offerings that drive sustained visitation and position Cinnamon Life as a compelling choice for Indian leisure, business, and MICE travellers.”