Royal Orchid announces partnership with Paisa4Plates, a charity movement spearheaded by Aryaveer Baljee, Youth MP for Hampshire. Starting with ICONIQA Mumbai, the group’s upscale lifestyle hotel, this initiative introduces an innovative, voluntary giving model to ROHL’s hotels across India, empowering guests to contribute to feeding the homeless, providing mid-day meals to children, and donating food to those in need.
Inspired by Global Success
Inspired by the remarkable success of the Pounds4Plates movement in London, where participating restaurants added an optional 0.25% service charge to bills to support food charities, Aryaveer Baljee has brought this model to India under the banner of Paisa4Plates. The program, rooted in Aryaveer’s Indian heritage and commitment to social good, aims to foster empathy and consciousness among hotel guests while addressing critical issues of hunger and homelessness in India.
Voluntary Giving Across Royal Orchid Hotels
Under this branded movement, guests staying at Royal Orchid’s portfolio of over 120 hotels in India, spanning brands such as Regenta, Regenta Place, Royal Orchid, and ICONIQA, will have the option to contribute 0.5% of their bill to a cause that each individual hotel chooses. Contributions directly support local charities providing meals to the homeless, mid-day meals for schoolchildren, and food donations to combat hunger. Guests will be informed through table tents and other communication channels, ensuring transparency and choice.
Statements from Leadership
“We are thrilled to partner with Paisa4Plates to bring this meaningful initiative to our guests in India,” said Shibani Malhotra, General Manager, ICONIQA Mumbai. “This aligns with our core mission to make travel impactful for all. By offering our guests the opportunity to contribute to such a worthy cause, we hope to create a ripple effect of positive change in communities across India.”
Aryaveer Baljee, the visionary behind Paisa4Plates, added, “Hospitality is about more than just service—it’s about building bridges and uplifting communities. After the success of Pounds4Plates in the UK, I felt compelled to bring this model to India, where the need is immense. Partnering with ICONIQA and Royal Orchid Hotels, brands with a strong and growing presence in India, allows us to scale this initiative and make a tangible difference in the lives of the hungry and homeless.”
Sustainable Impact and Future Plans
The Paisa4Plates movement is designed to be sustainable and low-barrier, allowing hotels to act as facilitators while gaining goodwill and positive engagement from guests. The program will launch across Royal Orchid’s Indian properties in late 2025, with plans to expand its reach in collaboration with local NGOs and food banks.
