Roostels India, in collaboration with Viacom18 Consumer Products, opens one of its kind experiential holiday staycation in India. Roadies Rostel in Ahmedabad in partnership with Leisure ARC is the first franchisee under the ‘Roadies Rostel’ brand.
Ahmedabad resort also has 17 Roadies-themed rooms that have been specially designed, keeping the needs of today’s travellers in mind. The guests can also participate in various sports and leisure activities.
Roadies Rostel will have several adrenaline-pumping challenges that are inspired by the iconic Roadies show. Through its consistent efforts and widespread marketing, the company has plans for exponential growth with this property.
The launch event in Ahmedabad was attended by Bollywood star Sonu Sood, along with Roadies – Karm ya Kaand Insiders Abhimanyu Raghav and Shreya Kalra, Ex-Roadies – Nandini and Sapna Malik and Colors Gujarati artists – Arman Kotak aka Akash Pandya from ‘Rashi Rikshawwali’ and Swara Soni aka Vaishaki Shah from ‘Moti Baa Ni Nani Vahu’
Aditya Kushwaha, Chairman and Founder, Roadies Rostel, said, “These are exciting times for the hospitality industry that is witnessing a strong uptick post-COVID. With Roadies Rostel, we are offering one of its kind holiday experience in India. All our resorts, including the one in Ahmedabad, are creatively designed to suit the needs of the new-age millennial traveller and fulfil their quest for thrill and adventure. We see Roadies Rostel along with Viacom18 Consumer Products furthering our endeavour to provide an exceptional experience to our guests.”
Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are thrilled to announce the launch of Roadies Rostel, in Ahmedabad. This is a significant first step in the journey of Roadies Rostel and we look forward to redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.”
After the star-studded launch in Ahmedabad, Roadies Rostel is eyeing opening similar staycations in Bengaluru, Shimla, Manali, Kasauli and Goa.
