Roostels India, in collaboration with Viacom18 Consumer Products, is all set to redefine experiential holidays in India with the launch of ‘Roadies Rostel’. In a commitment to keeping alive the pop-culture phenomenon of Roadies, Roostels India and the consumer products arm of Viacom18 launch the first-of-its-kind experiential modern space in Ahmedabad, Roadies Rostel.
Roadies Rostel will serve as a perfect place for all adventure-loving backpackers and millennials who want to network, unite, and have a blast. Rather than boring-mundane holidays, guests will enjoy an edgy and modern space that is grungy and fun, complete with a community lounge, a café inspired by biker garages, and Roadies-themed décor that will make their stay truly unforgettable.
The first resort under this brand is called Roadies Rostel Leisure Arc and will be opening in Ahmedabad. It is eyeing opening 15 franchise-based theme hotels in prominent holiday locations by the end of this financial year. These holiday destinations include Bengaluru, Shimla, Manali, Kasauli and Goa. The company is also looking at garnering gross revenue to the tune of Rs 100 crore.
Aditya Kushwaha, chairman and founder, Roostels India, said, “These are exciting times for the hospitality industry that is witnessing a strong uptick post-covid. All our resorts, including the one in Ahmedabad, are creatively designed to suit the needs of the new-age millennial traveller and fulfil their quest for thrill and adventure.”
Sachin Puntambekar, business head, consumer products, Viacom18, said, “Together, we aim to embark on an odyssey, redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.”
For guests that want to take their holiday experience to another level, there are 17 Roadies-themed rooms where adventure meets comfort on the open road.
