Radisson Hotel Group has announced the signing of a strategic partnership with NILE Hospitality for growing its mid-scale brand Park Inn & Suites by Radisson in Rajasthan and Gujarat. This move comes as part of the group’s robust expansion strategy, driven by the growing demand for quality hospitality experiences in tier two to tier five cities in India.
Under this partnership, NILE Hospitality will be responsible for growing the Park Inn & Suites by Radisson brand in Gujarat and Rajasthan. Gujarat boasts high industrial activity along with multiple tourist and pilgrimage destinations such as Dwarka, Gir Somnath, Dharoi, and Kutch, presenting an excellent business opportunity in the region. Rajasthan, being a culturally rich heritage destination with historical forts, palaces, art, and culture, is an interesting tourism destination for travellers.
Park Inn and Suites by Radisson brand positions itself as a smart hotel investment opportunity, with a clear focus on value maximisation for its stakeholders. By offering a conversion-friendly model tailored for the Indian market, the brand adds to the diversity of Radisson Hotel Group’s offerings in the country. On the consumer front, the essence of Park Inn & Suites by Radisson is centred around ‘Inviting Modern Comfort’, ensuring that guests feel welcome, valued, and well-cared for. With an average size of 50 to 70 keys, hotels under the brand will be equipped with inviting social spaces, a welcome corner, a fitness centre, services like free Wi-Fi, and signature breakfast options for delivering a holistic experience to guests.
“We are delighted to continue our collaboration with NILE Hospitality to strengthen our presence in western and northwestern India. Tailored for the Indian market, Park Inn & Suites by Radisson is an enabler behind our vision of delighting guests with the group’s signature Yes, I Can! service philosophy while maximising value for our partners. This partnership is in tandem with our five-year expansion plan for South Asia to fuel our growth in tier two to tier five markets in India.” said Nikhil Sharma, Managing Director and Area Senior Vice President (ASVP), South Asia, Radisson Hotel Group.
“We are thrilled to embark on this remarkable journey with Radisson and accelerate NILE Hospitality’s growth strategy, ushering in a new era of domestic expansion. Building on the incredible success of our existing portfolio of hotels with Radisson Hotel Group, this partnership comes at a time when demand for a strong, mid-scale brand that is newly built, brownfield, and conversion-friendly is stronger than ever. It’s a wonderful time to be leveraging this demand and adding new hotels to India’s thriving hospitality and tourism industry, as we continue to see increased domestic growth. With Radisson’s global presence and NILE’s expertise as a third-party operator, this beginning will provide an exciting pipeline while curating the best destinations and key gateway cities in these states,” said Vikram Singh Chauhan, Founder & CEO of NILE Hospitality.
