Weddingz.in is an online platform offering wedding venues and related services. It was acquired by hospitality tech firm OYO in 2018.
The alliance between both parties will help increase the fill rate of banquets and event spaces in Lemon Tree Hotels, in more than 40 destinations across the country, including Delhi NCR, Jaipur, Kolkata, Lucknow, Bhubaneswar, Mumbai and Pune, among others.
Weddingz will craft specific targeted campaigns and undertake search engine marketing and performance marketing campaigns to drive higher interest. “We have millions of visitors searching our platform not just for wedding venues but also for other events such as parties, conferences, meetings and more.
Our survey shows that over 60 per cent of our customers search online for venue prospecting,” Aditya Sharma, Country Head, Weddingz.in, said. “With this collaboration, we are certain that Lemon Tree Hotels will benefit from the access to such a large customer base looking for high quality event venues,” Sharma expressed.
Harleen Mehta, Senior Vice President – Sales, Lemon Tree Hotels, said, “We are confident that we will be able to offer end-to-end services to all our existing clients and bring in new ones, thereby creating an additional revenue channel for our hotels.”
