Hilton today brought its global brand experience to India with the country’s first-ever hospitality Brand Showcase. The event, held at Hilton Bengaluru Embassy Manyata Business Park featured 10 of Hilton’s 24 award-winning brands, brought to life through bespoke galleries, interactive zones and live experiences.
The brand also announced its first LXR Hotels & Resorts property in India – which is slated to debut in Bengaluru in 2026. The new hotels put the company on track to triple its luxury estate in the years to come.
An immersive experience: Unlocking the Stay
Themed ‘Unlocking the Stay,’ – an extension of the brand’s global marketing platform, Hilton. For the Stay – the event offered a curated, experience-led approach which brought Hilton’s storytelling and guest innovations to life. Guests journeyed through the multiple facets of the Stay, from branded experiences and hospitality touchpoints to connections with team members – immersing them in the brand’s growing South Asia portfolio.
India at the heart of Hilton’s growth strategy
Chris Nassetta, President & CEO, Hilton, said, “India is a critical part of Hilton’s global growth strategy. As one of the world’s largest and most dynamic markets, it represents a major opportunity across brand segments – from luxury to premium economy. Our Brand Showcase represents our intention to scale rapidly, deepen relationships with our existing owners and new partners, and deliver exceptional stays for travelers across India. Our brand is on an ambitious growth trajectory in South Asia, and this immersive experience gives our guests and owners a deeper understanding of our commitment to contribute to India’s growing travel and hospitality sector.”
Showcasing 10 iconic brands
The brand highlighted 10 of its brands, with five trading brands: Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, and Hampton by Hilton. Soon-to-debut brands include luxury offerings (Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton), lifestyle (Curio Collection by Hilton), and focused service (Spark by Hilton).
From an Indian-inspired arrival experience to legacy exhibits tracing brand’s journey from Conrad Hilton’s founding vision to the present day, every element reflected the brand’s commitment to thoughtful, guest-centric design.
Experiential journeys and Hilton Honors infinity room
Guests explored interactive brand zones featuring curated food and beverage, and distinctive design elements, culminating in a social gathering at the ‘For the Stay’ lounge, where guests connected with the company’s global and regional leaders, rounding off a day dedicated to innovation, engagement, and sensorial immersion.
A highlight of the event was the Hilton Honors infinity room – an immersive, kaleidoscopic space celebrating Hilton Honors, the company’s global loyalty program, and the infinite travel opportunities it creates.
Asia Pacific expansion: 10x growth in India
Alan Watts, President, Asia Pacific, Hilton, said, “With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India with our SLA partners, our commitment to this region is stronger than ever. With the Brand Showcase, we took the opportunity to demonstrate the power of Hilton’s brands and the scale of opportunity ahead in India. With strong momentum in 2025 and a clear vision for the future, we are investing, expanding, and ensuring our brand has a presence everywhere our guests want to travel in India.”
Diverse portfolio for a diverse market
Sharing her experience, Alexandra Jaritz, Senior Vice President, Brand Management, Asia Pacific, Hilton said, “India is bold, fast-moving, and shaping the way the world travels. Our goal here is simple: meet guests wherever they are, with the right brand, in the right place, at the right time. From the iconic Waldorf Astoria to the energetic Spark by Hilton, our diverse portfolio is built to serve India’s equally diverse travellers. This Brand Showcase is a celebration of that vision – and we’re only just getting started.”
New luxury launches across India
The brand is deepening its luxury presence in India with the introduction of new brands including its iconic Waldorf Astoria Hotels & Resorts brand in Jaipur, bringing its legendary heritage of timeless elegance and world-class hospitality to one of India’s most culturally rich destinations.
At the Waldorf Astoria bar at the Brand Showcase, guests were offered a taste of the brand’s sincerely elegant service and culinary innovation through a bespoke selection of iconic cocktails, such as the Rob Roy – invented at Waldorf Astoria New York.
LXR Hotels & Resorts debuts in Bengaluru
The Den, Bengaluru is set to join LXR Hotels & Resorts’ growing global collection of independent luxury hotels, each offering a distinct, personalized experience that celebrates the spirit of discovery. Guests at The Den, Bengaluru can expect intriguing design paired with one-of-a-kind experiences that reflect the locale’s unique character.
At the LXR Hotels & Resorts cart at the Brand Showcase, guests were welcomed to have a taste of the essence of six LXR destinations through bespoke artisanal gelatos in partnership with local ice creamery, LICK (Lavonne Ice Cream Kitchen) – an unexpected nod to the brand’s ‘Pursuit of Adventure’ ethos.
Conrad and Signia to open in Jaipur
Conrad Hotels & Resorts will debut in Jaipur. Conrad creates a seamless connection between bold design and enriching local experiences enabling guests to connect with the destinations they travel to and make a positive impact. The Conrad gallery displayed a modern installation curated by conceptual artist Subodh Kerkar – a 3D sculpture titled ‘Chetak’, inspired by the legendary horse of Maharana Pratap, using Rajasthani textiles, beads, and recycled rags.
Signia by Hilton, brand’s approachable luxury brand, recently announced that the first Signia by Hilton in India will debut in Jaipur in 2028. The Signia showcase demonstrated how multi-passionate guests are inspired to excel in productivity and personal pursuits alike.
Lifestyle meets individuality with Curio Collection
Set to debut in Bengaluru this year, Slohh by Roach, Curio Collection by Hilton, will be the brand’s first lifestyle hotel in India. Designed to be more than just a place to stay, Hilton’s lifestyle hotels are destinations in themselves. At the showcase, a ‘Cabinet of Curiosities’ featured artefacts from select Curio Collection properties in Asia Pacific, reflecting their unique character and story.
Core hospitality brands shine at the Showcase
Hilton Hotels & Resorts was brought to life with a gallery celebrating its impact on global skylines and community connections. DoubleTree by Hilton created a tranquil, forest-inspired space that embodied its warm and welcoming hospitality. Hilton Garden Inn, with its balance of productivity and relaxation, highlighted its Brighthearted hospitality ethos.
Focused service for new-age Indian travellers
Building on strategic licensing agreements with Olive by Embassy (150 Spark by Hilton hotels) and Nile Hospitality (75 Hampton by Hilton hotels), the brand showcased the upcoming Spark by Hilton and Hampton by Hilton brands.
The first Spark by Hilton opens in 2025, offering simple design, comfortable rooms and energising lobbies. Hampton by Hilton, debuting across multiple Indian states, will feature its signature “Hamptonality,” high-quality accommodations, and value-driven experiences.
Deepika Padukone to lead Hilton’s new campaign in India
Guests at the Showcase were treated to a preview of the brand’s upcoming campaign featuring global brand ambassador and icon, Deepika Padukone. A symbol of modern confidence and strength, Deepika embodies the spirit of India’s rising generation. The strategy reflects Hilton’s focus on empowering ambition, enabling success, and celebrating the meaning of the Stay – aligning seamlessly with the narrative of Hilton’s evolving role in India’s hospitality story.
