Freyaa, a versatile fashion brand, has formed an exciting unity with the distinguished Taj Group of Hotels, heralding a new era of luxury and flair. The partnership introduces Couture by Freyaa, an exclusive line of Indo-Western and Indian ethnic wear that embodies elegance and sophistication, to be showcased at Khazana, the in-house brand of Taj Hotels. Each piece in the collection celebrates craftsmanship, mixing delicate details with contemporary forms.
“We are delighted that Couture’s luxury collection will be launched at the right place. This partnership opens up new avenues for growth and innovation. We’re excited about the journey ahead and proud to see Couture by FREYAA showcased at iconic Taj properties,” said Vibha Shah, Director of Freyaa.
“The partnership with Taj Group marks a significant milestone in Freyaa’s journey. Customers at these sites will now have the unique opportunity to discover an exclusive fashion line, Couture by Freyaa, in a setting of exquisite elegance.
Joining hands with Taj Group is a significant step forward in Freyaa’s journey. It brings our unique blend of fashion into a luxurious setting, aligning perfectly with our vision of growth and innovation. We believe this collaboration marks the beginning of an exciting new chapter for the brand,” said Dharmesh Shah, CEO of Freyaa.
A fusion of elegance and luxury, this collaboration between Freyaa and Khazana offers customers an unrivalled shopping experience. Available exclusively at Taj Lands’ End, Mumbai, and Taj Coromandel, Chennai, Couture by Freyaa offers a handpicked range of Indo-Western and ethnic outfits that are timeless, elegant, and sophisticated.
