Continuing with its commitment of enabling creators to start brands in seven days, House of X, the first tech platform to launch, build and scale creator-led D2C brands, partners with Celebrity Chef Sanjyot Keer to present YFL (Your Food Lab) Home, the first-ever kitchenware brand by Sanjyot. With this, House of X forays into the kitchenware segment, marking a significant milestone in its journey of building creator-led D2C brands in India.
Engineered to empower kitchens, YFL Home allows home chefs to take on the world by transforming kitchens into stunning spaces. With a range of trendy, aesthetic products wrapped in cutting-edge futuristic technology, innovation and precision, YFL Home is a celebration of Making Every Kitchen Beautiful.
Commenting on taking Your Food Lab to its next chapter, Sanjyot Keer, Celebrity Chef and Founder, YFL Home, said, “My love for cooking started at an early age with a young Sanjyot cooking his first Pav Bhaji at 12, all inspired by the bhaji wale bhaiya’s tawa. I wanted to transform our kitchen into an experiential and empowering space. Over the years, my passion for cooking grew and I extended the desire of bringing a professional cooking experience to every kitchen. This is where my journey began, and it is truly a dream come true for me as YFL Home strikes that perfect balance between nostalgia and innovative designs. With my dear friend Raj, and our shared vision of channeling our passion to build The Next Big Thing, we can’t wait to make every kitchen beautiful.”
YFL Home brings a range of kitchen appliances carefully curated by Sanjyot for the big Indian family. It is targeted towards contemporary individuals, rooted in cultural nostalgia and blended with their unique cooking styles.
Commenting on the launch, Raj Shamani, Content Creator and Founder, House of X, said, “We believe that together with House of X’s end-to-end tools, YFL Home will unleash the new era of modern kitchens. We are committed to expanding House of X’s family and foresee a substantial growth in FY’24.”
