India is home to some of the most overworked individuals in the world, with Mumbai ranking as one of the most burnout-prone cities due to work culture and long hours. But in the midst of this exhaustion, a shift is happening—people are starting to reclaim their right to rest. Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio is leading the charge in promoting wellness and relaxation.
The Search for the Person Most Deserving of Rest in India
To accelerate this cultural reset, Westin Hotels & Resorts is launching ‘The 90-Hour Rest Week’ contest; a nationwide search for the person most deserving of rest in India.
The winner will be offered a 3-night wellness retreat at a Westin hotel in India to experience deep rest and recovery. This exclusive stay includes Westin’s signature experiences—F&B vouchers to Eat Well, Spa vouchers to Feel Well at the Heavenly Spa, and a good night’s rest in the Heavenly Bed.
Westin’s Vision on Rest and Rejuvenation
“At Westin, we believe that rest isn’t a luxury—it’s essential. In a society that never slows down, we want to show that rest is not wasted time. By leading the conversation about the importance of rest and sleep and giving India’s busiest person the rest they deserve, we hope to inspire many more to prioritize their well-being,” said John Toomey, Chief Commercial Officer, Marriott International, Asia Pacific excluding China.
How to Enter ‘The 90-Hour Rest Week’ Contest
The contest will run from March 13 – 31, 2025. Participants can enter by commenting on any of Westin India hotel’s Instagram contest posts, partnering influencer’s Instagram posts, or Marriott International India’s LinkedIn posts. Participants need to comment why they, or their nominee, are most deserving of rest. The person with the most creative and most liked comment wins a 3-night wellness retreat at a Westin Hotel of their choice that will help them restore balance in their busy life.
For contest details and campaign updates, visit: Westin 90-Hour Rest Week Contest
Starting a Movement: ‘Busy Resting’
The contest is part of Westin’s ‘Busy Resting’ campaign that was launched in January 2025 across Asia Pacific excluding China. By turning the idea of being too busy on its head, Westin aims to show those who never make time for rest why they should be too busy for anything but rest.
