Conrad Hotels & Resorts announces the launch of Conrad 1/3/5, a signature brand program designed to encourage fresh perspectives through immersive, thoughtfully curated experiences for the modern traveler. Inspired by the legacy of founder Barron Hilton, the program offers time-tailored itineraries – built around 1, 3, or 5 hours long duration – inviting guests to discover each destination through the lens of bold design, local culture and meaningful connections.
Tailored Experiences for Every Traveler
Whether guests have a single hour or an entire afternoon, Conrad Hotels & Resorts provide tailored experiences unique to each destination – taking into account individual tastes, preferences, and available time, helping them uncover the soul of a place through its people, culture, and local stories.
Reflecting the growing desire among luxury travelers to invest in itinerary-driven experiences, the program blends comfort with discovery through seamless, itinerary-led adventures. According to Hilton’s recent Trends Report, nearly 70% of global travelers enjoy being active on their trips, and over 75% prioritize hotels offering diverse, immersive adventures.
Each 1/3/5 itinerary will be crafted by and bookable through the Conrad Concierge and will provide a highly localized activity meant to make a lasting impact – all without compromising on luxury or ease.
Leadership Perspective
“At Conrad Hotels & Resorts, we believe that luxury travel is about how you experience a destination throughout your stay,” said Dino Michael, SVP & global head, Hilton Luxury Brands. “With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected. Whether guests want to enjoy a quick tour or embark on a full afternoon of local discovery, this program reflects our commitment to offering meaningful, memorable experiences that connect them more deeply to the world around them.”
