Barcelos has officially entered the Indian market along with franchise India, marking Nagpur as one of its first two destinations in the country.
The brand has recently opened its debut outlets in Bengaluru and Nagpur, bringing its globally loved, flame-grilled peri-peri chicken and bold Portuguese-inspired flavours to Indian consumers. The Nagpur opening signals the city’s growing importance as a key destination for international food and lifestyle brands.
Long-term investment and expansion strategy
As part of its long-term India strategy, Barcelos has announced a prospective investment of ₹100 crore over the next five years, aimed at expanding its footprint across major metro and emerging cities, strengthening supply chains, creating local employment opportunities, and contributing to the growth of India’s organized food service sector.
Leadership presence and commitment to India
Currently in India, Jared Mazzis, Director, Barcelos, is leading the brand’s India foray and engaging with key stakeholders and media. His visit underlines Barcelos’ commitment to building a strong, localized presence while maintaining the authenticity and quality standards that have defined the brand globally for over three decades.
“India represents one of the most exciting growth markets for Barcelos,” said Jared Mazzis. “With our stores opening in Bengaluru and Nagpur, we are laying the foundation for a long-term journey in the country. Our planned investment reflects our confidence in the Indian market and our commitment to creating a world-class dining experience that blends global flavours with local preferences.”
Regional franchise perspective
“It’s fantastic to see the iconic Barcelos brand coming to India, bringing its bold peri-peri experience right here to Nagpur. We’re eager to introduce their premium sauces and flavours and contribute to the city’s vibrant F&B scene,” added Siddharth Kohli, Area Developer – Barcelos, Nagpur.
Signature flavours and dining experience
Barcelos is known worldwide for its unique flame-grilling process, signature sauces, and a menu that celebrates freshness, flavour, and culinary craftsmanship. The brand’s Nagpur outlet is designed to offer customers a vibrant, contemporary dining experience while staying true to its Portuguese heritage.
Barcelos is recognised for its authentic flame-grilling over frying, using premium poultry marinated in proprietary peri-peri spices for juicy, low-fat flavour—appealing to health-focused urban consumers seeking protein-rich meals. The menu centres on flame-grilled chicken portions and chicken platters.
