- What are the various hospitality trends that are here to stay?
Domestic travel, especially the leisure travel segment, gave wind to the industry in 2022 and we expect the momentum to continue in 2023 too. Within this sector, the demand for experiential travel has seen an exponential growth with travellers seeking unique and offbeat getaways with immersive, hyperlocal experiences, that truly help them connect to the place travelled to.
The future of travel is in offbeat getaways where the travellers today are developing deep interest towards a destination. It’s a generation united by its times, like never before! Geographical boundaries have become irrelevant because of the advent of technology and various. The travellers today – are on quest to discover things on their own rather than simply buying what is being sold to them. They try to discover things for themselves. They want to explore their potential of what they see and where they are. The more they move, the more baggage they seem to shed and this is best enabled through unique experiences and offbeat travel.
We feel the very next trend to lookout for in our industry is of – Zero-Kilometre Sourcing. Boutique hotels have been implementing it since sometime now where all the products are from food ingredients, to linens are being sourced from nearby surrounding areas of the property. We see this trend being adopted by largescale commercial hotels too. As the customer has become more conscious about supporting sustainable practices, hotels and resorts have come to realize the importance of reducing their carbon footprint and being conscious of the operations at the property.
“We feel the very next trend to lookout for in our industry is of – Zero-Kilometre Sourcing. Boutique hotels have been implementing it since sometime now where all the products are from food ingredients, to linens are being sourced from nearby surrounding areas of the property.”
Udit Kumar, Co-founder – Brij Hotels.
- What is new for this auspicious year?
At Brij, our unique hotels and resorts along with their hosts offer a feeling altogether, to immerse fully in the experiences. At a time when our relationship with materialist possessions is fading away, people are seeking an authentic & a personal connection. To cater to this new emerging preference, we are focusing on creating spaces that enable guests to reclaim the time and tranquillity to garner meaningful connections. We believe that this is best done by designing experiences that enable guests to connect with the local people, to know more about their culture, heritage and unwind in the nature.
2023 will witness our portfolio strengthening with new boutique hotel launches in Bikaner, Kukas – Jaipur and Bandhavgarh in the upcoming months, followed by locations in Himachal, Uttarakhand, Goa and Nepal soon.
