“I’d like the next generation to inherit an industry that is more inclusive, more resilient, which thinks scale and is globally admired—while staying unmistakably Indian at heart,” says Vikramjit Singh, Founder, Chairman & Managing Director of ALIVAA Hotels and Resorts.
Shaping a Legacy
A seasoned hotelier with over 25 years of experience, Singh has played an influential role in shaping India’s hospitality landscape. An alumnus of Harvard Business School’s Advanced Management Program, Mayo College, and Shri Ram College of Commerce, he further sharpened his expertise with a Post Graduate Diploma in Hospitality Management from the Taj Group of Hotels.
Before establishing ALIVAA Hotels, he spent nearly two decades with Lemon Tree Hotels, where he was instrumental in driving revenue strategies, building sales channels, and enhancing customer experiences. His impact saw him rise to the role of President after serving as Chief Sales Officer. “Lead with clarity, act with compassion, and grow through change,” he says, describing the mantra that has defined his leadership journey.
Striking Balancing
At ALIVAA, Singh now channels his vision into creating a brand that reflects both global ambition and Indian warmth. His approach balances efficiency with authenticity, drawing on his extensive operational and strategic experience. “The future of Indian hospitality can be envisioned as heritage meeting innovation, where global standards blend seamlessly with a local heart,” he notes. “Powered by technology yet rich in authenticity, it promises mindful travel and timeless hospitality.”
Beyond his corporate journey, Singh has also contributed to industry forums, including chairing the Hospitality and Tourism Committee of the PHD Chamber of Commerce in 2023, and serving on the Board of Governors at IMS Unison University, Dehradun.
Beyond Hotels
For him, hospitality is about more than hotels—it is about building an ecosystem of resilience, inclusivity, and global admiration. As he leads ALIVAA into the future, his words capture both aspiration and intent: “Tomorrow’s Indian hospitality will be modern, inclusive, and globally admired—while staying unmistakably Indian at its core.”
