TIGERFIRE Vodka, the French-crafted super-premium vodka co-founded by Bollywood icon Sanjay Dutt and entrepreneur Paresh Ghelani, has announced its launch in Gurugram, marking the next phase of its India expansion strategy. Rooted in the ethos of “Never Give In,” the brand draws directly from Sanjay Dutt’s personal journey of resilience and self-belief.
Following strong traction in Mumbai and Goa, along with an established presence across premium retail and on-premises channels in the United States, the brand now enters the National Capital Region (NCR).
Crafted in France, Positioned for Luxury
TIGERFIRE Vodka is crafted in France using 100% pastry grade winter wheat and limestone-filtered groundwater, refined through triple distillation and filtration. It offers a smooth profile with peppery warmth and a subtle smoky finish.
Founder Perspective
Speaking on the expansion, Sanjay Dutt, co-founder of TIGERFIRE Vodka, said, “TIGERFIRE comes from my life. I’ve always believed in never giving in, no matter what comes your way. This brand carries that spirit. Gurugram feels like the right place for TIGERFIRE’s next step, it’s bold, fast-moving and full of people who appreciate quality and individuality.”
Paresh Ghelani, co-founder and the strategic force behind TIGERFIRE’s long-term vision, added, “Gurugram represents an important step in our India expansion as we scale TIGERFIRE across influential consumption hubs. With consumers increasingly prioritising quality and experience over sheer volume, the market aligns strongly with our vision for the brand. This launch strengthens our presence in the NCR and reflects our focused approach of building a brand across high-potential urban markets.”
